3D content is becoming more prevalent, but how can it reduce marketing spend and ensure brand consistency?
Education is one of the most important ways to communicate the science behind hair products. Bernie, from Henkel, tells us how he does it.
A creative brief is agency best practice, ensuring both client and designers are on track for a successful outcome.
"Two to three years' worth of digital transformation happened in two to three months." says Christoph Kaul, General Manager for Kenra Professional & Authentic Beauty Concept US.
3D gives you full creative freedom and control over your content, allowing you to create something truly unique and memorable for your audience.
Jason says the high cost and 'fakeness' associated with 3D is a misconception based on history. He says if you want something unique, the only option is 3D.
Content needs to add value and should not be salesy. It requires patience and ongoing testing to find out what works. And the response won't be the same every time.
Idea generation has to be a habit, says Brand Manager, Ariadna Grau. Ideas can be good and bad at the same time. Relevance is what matters.
Ari says the selection criteria for a marketing agency is not just about how capable they are. It has a lot to do with their reliability and adaptability.
Ariadna Grau shares her thoughts on brand and her life as a Brand Manager. "People go crazy for brands. There is something intangible about them. It's almost like they have a spell over us."
It's no secret that all social media platforms use a range of algorithms that are ever changing and evolving. However one area of the algorithms that remains a constant, is the ranking of video based posts.
During this uncertain time, it is more important than ever before to ensure you're successfully communicating with your consumers in a way that is engaging, entertaining and empathetic.
Over the past few months we’ve been working on something pretty big, that we’ve been beyond excited to announce. We’re moving forward with a fresh start, and launching Prospekt Agency!
Many relate influencer marketing to the sponsored posts we so often come across when scrolling through our instagram feeds, but there is much more to this marketing technique. As with many forms of marketing, the level of return, consumer satisfaction and cost vary when looking at the different ways to implement influencer marketing.
For Nespresso by De’Longhi, we wanted to focus on creating an animation that aligns with their current messaging of coffee craft, origins and freshness. Creating a seamless story from coffee cherry, to Nespresso pod and finally the Nespresso by De'Longhi machine, emphasising freshness and quality throughout.
Products that are built with iconic craftsmanship, to the highest quality, demand the same high standard from the visual content supporting the product. Product glorification content allows consumers to understand the high quality of the product through the visualisation, and when executed successfully achieve this high-quality standard.
For anyone interested in social media marketing, the globally held, Social Media Week conferences aren’t to be missed. With a range of events, talks and seminars focusing on the current trends, opportunities and key issues within media, marketing and technology, here’s what we learnt.
As Bentley approaches its centenary celebration, the brand has taken pride in honouring its influential racing heritage. Producing just 100 Continental GT Number 9 Editions, the pays homage to the No.9 Blower. Arguably one of the most famed Bentley motors. This exceptional celebration of heritage perfectly showcases the bold first in class history the brand is recognised for.
With many companies focusing on ecommerce presence, digital technologies can also enhance the in-store beauty counter experience. Of course the benefits of online shopping are limitless, however in the recent decline of bricks and mortar sales, could digitally enhanced in-store experiences be the answer to saving our high streets.
Social media channels, such as Instagram, are continuously working to streamline the way we shop online. With 55% of consumers buying something online after discovering it on social media, it comes as no surprise that Instagram has recently launched shoppable posts.
As brands continue to push the boundaries of just how personalised their products can be, consumers continue to search for their perfect beauty product. From this the beauty industry has been inundated with customised and personalised product options that show no sign of stopping.