Our News and Views.

How to write a good brief: The importance of knowing what you want

How to write a good brief

A creative brief is agency best practice, ensuring both client and designers are on track for a successful outcome.

Pandemic speeds up digital transformation in the Professional Hair Care industry 2

Pandemic speeds up Digital Transformation in the Professional Hair Care Industry

"Two to three years' worth of digital transformation happened in two to three months." says Christoph Kaul, General Manager for Kenra Professional & Authentic Beauty Concept US.

Rolex promotional 3d visual mesh

4 reasons to use 3D animation for your marketing campaigns

3D gives you full creative freedom and control over your content, allowing you to create something truly unique and memorable for your audience.

Why Jason Huck Hinshaw from Pravana used 3D animation and why you should too

Why Jason Huck Hinshaw from Pravana used 3D animation and why you should too

Jason says the high cost and 'fakeness' associated with 3D is a misconception based on history. He says if you want something unique, the only option is 3D.

The demands on brands in a world where everyone has a voice

The demands on brands in a world where everyone has a voice

Content needs to add value and should not be salesy. It requires patience and ongoing testing to find out what works. And the response won't be the same every time.

Knowing when an idea is good

Knowing when an idea is good

Idea generation has to be a habit, says Brand Manager, Ariadna Grau. Ideas can be good and bad at the same time. Relevance is what matters.

The qualities you should be looking for in a Marketing Agency 2

The qualities you should be looking for in a Marketing Agency

Ari says the selection criteria for a marketing agency is not just about how capable they are. It has a lot to do with their reliability and adaptability.

The definition of brand and the role of a Brand Manager 6

The definition of brand and the role of a Brand Manager

Ariadna Grau shares her thoughts on brand and her life as a Brand Manager. "People go crazy for brands. There is something intangible about them. It's almost like they have a spell over us."

The Power of Video Over Image 2

The Power of Video Over Image

It's no secret that all social media platforms use a range of algorithms that are ever changing and evolving. However one area of the algorithms that remains a constant, is the ranking of video based posts. 

How to Communicate with Your Consumers During a Pandemic 1

How to Communicate with Your Consumers During a Pandemic

During this uncertain time, it is more important than ever before to ensure you're successfully communicating with your consumers in a way that is engaging, entertaining and empathetic.

Careers

Introducing Our New Agency, Prospekt

Over the past few months we’ve been working on something pretty big, that we’ve been beyond excited to announce. We’re moving forward with a fresh start, and launching Prospekt Agency!

Influencer Marketing

Forms of Influencer Marketing

Many relate influencer marketing to the sponsored posts we so often come across when scrolling through our instagram feeds, but there is much more to this marketing technique. As with many forms of marketing, the level of return, consumer satisfaction and cost vary when looking at the different ways to implement influencer marketing.

Nespresso and delonghi 3d visual

Nespresso by De’Longhi Research & Development

For Nespresso by De’Longhi, we wanted to focus on creating an animation that aligns with their current messaging of coffee craft, origins and freshness. Creating a seamless story from coffee cherry, to Nespresso pod and finally the Nespresso by De'Longhi machine, emphasising freshness and quality throughout.

Rolex Research & Development

Rolex Research & Development

Products that are built with iconic craftsmanship, to the highest quality, demand the same high standard from the visual content supporting the product. Product glorification content allows consumers to understand the high quality of the product through the visualisation, and when executed successfully achieve this high-quality standard.

Social Media Week Bristol

Social Media Week Bristol

For anyone interested in social media marketing, the globally held, Social Media Week conferences aren’t to be missed. With a range of events, talks and seminars focusing on the current trends, opportunities and key issues within media, marketing and technology, here’s what we learnt.

Bentley Motors Research & Development

Bentley Motors Research & Development

As Bentley approaches its centenary celebration, the brand has taken pride in honouring its influential racing heritage. Producing just 100 Continental GT Number 9 Editions, the pays homage to the No.9 Blower. Arguably one of the most famed Bentley motors. This exceptional celebration of heritage perfectly showcases the bold first in class history the brand is recognised for.

salon lab consultation development

Digital Technologies Enhancing the In-Store Experience

With many companies focusing on ecommerce presence, digital technologies can also enhance the in-store beauty counter experience. Of course the benefits of online shopping are limitless, however in the recent decline of bricks and mortar sales, could digitally enhanced in-store experiences be the answer to saving our high streets.

Instagram Introduces Shoppable Posts

Instagram Introduces Shoppable Posts

Social media channels, such as Instagram, are continuously working to streamline the way we shop online. With 55% of consumers buying something online after discovering it on social media, it comes as no surprise that Instagram has recently launched shoppable posts.

Hair expert mobile application development

The Rise of Customisation & Personalisation

As brands continue to push the boundaries of just how personalised their products can be, consumers continue to search for their perfect beauty product. From this the beauty industry has been inundated with customised and personalised product options that show no sign of stopping.