Carry your audience down the marketing funnel with engaging video content.
Video production is the process of capturing moving images to create video content.
Because all images generated, or recorded, are stored digitally, we can edit together real footage and CGI. Both traditional video production and 3D production can be broken down into three stages:
Video can be used at every stage of the marketing funnel to attract, engage and convert an audience.
Whether promotional, educational, technical, instructional or entertaining, research suggests videos get better engagement and that two thirds of us are more likely to convert after seeing a video.
Our creative and technical experts apply the production method best suited to the client’s communication objectives.
We can get involved in any stage of the production process and our high-quality digital output can be
repurposed, reformatted and resized for any communication channel.
Christoph Kaul, General Manager at Kenra Professional and Authentic Beauty Concept US
In CGI videos we control every aspect of your content.
Our talented 3D artists use photo-realistic images and blur the lines of reality by capturing movement in a way that is just not possible through a lens.
Because we design everything on a computer screen we can help marketers get a head-start on their launch campaigns, creating visual content assets even before manufacture.
We work with you on the creative concept and storyboard, providing you with captivating content that can be used in-store, at events, online and out of home.
Our high-resolution, quality imagery can be repurposed for any communication channel.
Traditional Video involves acting, directing and filming in studio or on-location.
We have a highly-skilled team dedicated to capturing your story on camera and helping you to achieve your marketing objectives.
We work with you to understand the goal of the video, as well the style and sentiment you want to capture.
Once we understand this, we'll outline the storyboard and script and move into producing your video content.
We'll take care of the shoot and post-production, adding animation, motion graphics and music to create the final output for you to publish and distribute to your audience.
Whether it's promotional, educational, technical or branded content, it's all about the story, and telling it well.
Traditional video production has a lot of moving parts. We help our clients to manage this complex process from start to finish, taking care of the creative direction, storyboarding, filming and editing to deliver on your goals.
Ideation & Storyboard
Location, actors and equipment
Sound & Lighting
Video Shoot & Direction
Green Screen & Tracking
Scenes & B-Roll
Motion Graphics & Animation
Post Production & Grading
Combining CGI with real footage adds authenticity and unique flair.
3D rendering is used to create a variety of photorealistic and 'impossible' visuals, while traditional video production captures real-life, authentic footage.
The smooth fusion of the two production methods (known as compositing), allows us to create cost-effective content that integrates authenticity with invention.
Giving you a unique design and special on-screen moments, that elevate your brand and make your story more impactful.
Technical Explanations & How Tos
Exhibition & POS Video Walls
YouTube Bumper Ads
Behind the Scenes
Whatever you need...
This pure CGI video was used for a digital awareness campaign distributed across global media platform, Teads.
We used 3D rendering to create a variety of photorealistic and 'impossible' visuals, which would get the attention of users online.
Now Right Guard has the packshot as a 3D asset, they can ensure brand consistency by using this across all of their communication touch points.
We applied the Hybrid approach to create a tutorial series that teaches the application of unique shades and colouring techniques to Hairdressers and Stylists.
We shot the footage for Igora, and merged it with 3D Motion Graphics to make the content more engaging for the students.
View this post on Instagram A post shared by Tangle Teezer Hairbrush (@tangleteezer) on Sep 2, 2020 at 12:45am PDT
A post shared by Tangle Teezer Hairbrush (@tangleteezer) on Sep 2, 2020 at 12:45am PDT
Tangle Teezer supplied us with multiple self-made Influencer videos, which our post-production experts upcylced into social-media-ready campaign posts.
2D animation was overlaid to create the appropriate brand experience and capture the attention of the Instagram scrollers.
View this post on Instagram What’s life without some color? 🌈✨ Coming to @saloncentric and @state_rda in 3 DAYS!!! #sparkscolor #saloncentric #staterda A post shared by SPARKS (@sparkscolor) on Sep 28, 2019 at 2:11pm PDT
What’s life without some color? 🌈✨ Coming to @saloncentric and @state_rda in 3 DAYS!!! #sparkscolor #saloncentric #staterda
A post shared by SPARKS (@sparkscolor) on Sep 28, 2019 at 2:11pm PDT
Sparks was a 3D stop motion production, which ensured brand consistency and allowed us to quickly create multiple assets to be used on their social media channels.
42 products in the BlondMe range were 3D rendered to improve eShop recognition.
The video animation made use of this glorified packaging to give BlondMe's customers a little more to look at than a simple, flat image.
It's not always possible to capture things that happen beyond the eye, but 3D captures the impossible.
For haircare brand Pravana, we captured the affect of lactic acid on the hair shaft. Showing how it moisturises and strengthens the hair.
If you want to understand more about how we work and the kind of costs associated, get in touch.
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