Influencer Education Content.

The Royal Takeover is a trio of colour ranges, co-created with some of the hairdressing industry’s most prolific ambassadors and trailblazers.

We worked on the creation of several tutorial series that teach a professional audience the application of the unique shades and colouring techniques developed by the ambassadors which were heavily leveraged via social media endorsements.
Igora Royal Takeover educational graphic
Igora Royal Takeover model before and after image
Igora Royal Takeover educational graphic