Salon International Event

Live Experience Exhibition Stand.

Prospekt were brought in by Schwarzkopf Professional to help design a new and exciting interactive exhibition stand, utilising AR, VR and web technologies.

Sponsoring the British Hairdressing Awards, Schwarzkopf Professional created one of the largest stands at the Salon International Exhibition which hosted over 40,000-visitors. This time, it was all about letting the visitors experience the latest innovations hands-on.

 

Prospekt worked with the Schwarzkopf team to create a series of engaging interactive installations. Among the interactive stations was a Virtual Reality Experience which drew in hundreds of participants, a Product Showcase with live feed cameras, an Augmented Reality Innovation Bar where users could modify POS for a mockup salon simply by changing markers, and a Professional Photo Wall connected to a lead generation website which sported a 53% download and follow up rate among participants. This equated to hundreds of highly targeted and qualified leads for the sales team to follow up on.

Our camera team were also on hand to capture the spirit of the three days in a number of Behind the Scenes Videos used within a social media campaign.

Salon International Event
Salon International Event
Salon International Event
Salon International Event
Salon International Event
Salon International Event

Project Round Up.

Working on this event so closely with Schwarzkopf Professional and meeting the challenges of integrating a range of different platforms and digital mediums into one cohesive consumer experience, has increased our internal understanding of how to impress at such events. Since completion of this exhibition, Prospekt have worked on numerous additional installations, please feel free to explore our showcase below or contact us directly to learn more.