Attracting 40,000+ visitors, the Salon International Exhibition was the perfect occasion for Alterna to engage with a global audience of professionals through an attention-grabbing exhibition stand.

Launching an overhauled product design alongside a new bonding technology range and the latest Essence Trend Collection, Alterna came to the ExCel venue in London with many stories to tell.

Designed to be a flexible canvas, the stand featured a massive LED screen to efficiently use the precious space. It combined purpose-made content with an outward-facing stage that drew in visitors, while the inside was reserved for quality conversations on a personal level.

A combination that proved hugely effective during the three-day show.