Large-format screen broadcasts Alterna’s story with minimal footprint
Hands-on product presentation for a haptic experience
Semi-translucent sides create a private, yet spacious-feeling-interior
Detailed architectural visualisations were key to the design process, aligning client expectations and execution for the big show down to the smallest detail.
The massive screen was used to display a variety of bite-sized video sequences, tailored to support the Sales Team in the context of a busy exhibition. This continuous flow of relevant content drew in onlookers to create opportunity for meaningful conversations.
Trends from the Essence Collection inspire the crowd
Technology animations educate the professional audience on USPs
Animated Product Sensorials flatter the luxurious packaging design
On the inside, an inviting VIP Area gave visitors ample opportunity to escape from the hectic crowd and engage with the Alterna Sales Team, resulting in many conversations that were as fruitful as the hors-d’oeuvres and drinks from the integrated bar.