3D Salon Visualisation

3D Salon Visualisation.

Bringing the elements of a new brand together is a heavy task, getting others to understand and embrace the same vision is even harder. Prospekt were brought in to work with key stakeholders from Schwarzkopf Professional, to bring to life design visuals and brand elements by building a 3D Authentic Beauty Concept salon.

The process allowed our client to change key details such as, materials, furniture, colours, positioning and enhance POS, as well as finally seeing all of their hard work in a clean, cohesive environment. Once signed off, the scene was used to demonstrate the benefits of the ABC brand and assist in conveying its overall vision.

As well as various high resolution still renders for print, a full salon fly through sequence was created for use in presentations and launch events. Several sub edits and snippets were also generated for social media usage.

3D Salon Visualisation
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Power of Pre Visualisation.

The ability to assist a brand by creating marketing visuals and videos pre-launch is powerful. Whether it's a full brand launch with salon design, or even new product range, 3D gives us the ability to already start working with marketing teams before products have gone into manufacturing.

The benefits to campaign planning lead times and ability to get ahead of changes are huge. If you would like to understand more about how 3D can be used to assist with your next launch or campaign, please get in touch.