As part of De'Longhi's launch for their new coffee machine range, they wanted to express the machine's ability to take users on a journey from bean to cup, and the elevated taste you get using fresh coffee beans at home.
We were commissioned to create a 'glorified' journey-style video, utilising both pre-filmed footage and new 3D Motion Graphic sequences. 3D Animation was the best choice for the dramatised falling and grinding sequences, giving us a creative freedom and control that traditional video shoots would not allow.
With photo-real textures and particle systems using real world physics applied on the beans themselves, the end-result speaks for itself.
Multiple edits and regional versions were created, along with 1x1 and 9x16 versions for De'Longhis' social media channels.