3D Production

What is 3D Production?

3D is a method of content production that uses 3D computer graphics. Think of it like creating a virtual version of something on a computer, using geometric data.

As soon as we have these 'virtual' objects modelled to the exact dimensions of the real thing, we can manipulate them however we choose. Making them look as real as possible and using animation to create motion.

Why use it in Marketing

3D is the closest we get to allowing users to explore products and services on-screen. Brands choose 3D production because it allows them to:

give users more of an 'experience' online before they buy
create unique content that gets noticed
communicate highly technical product features
deliver on advertising content ahead of a product launch
ensure brand consistency across communication touchpoints

Our creative and technical experts produce 3D stills, animation and motion graphics for brand, product, marketing, education, technical, social and corporate communication.
We adopt the style most appropriate for the tone of voice and objective – whether it is photo real, glorified, technical or abstract.

Our high-resolution, quality imagery can be repurposed for any communication channel, covering in-store, digital and out-of-home.

Our 3D models are made with or without computer-aided design (CAD) files.

In 3D we control every aspect of an image. Using technical drawings and packaging designs we're able to produce 3D design assets before a product is even manufactured, giving marketing a head-start on their launch material.

Using Computer Generated Imagery we can carefully adjust the lighting and colours to create blemish-free, glorified product visuals, without a photo-shoot.

3D brings consistency to your marketing and ensures flexibility if there are design changes or product line extensions. No need to book in expensive studio time, we simply re-open the 3D scene and make adjustments.

#brandimage

Once you have your packshot modelled in 3D, you can manipulate it however you choose.

We integrate your product into any scene, ensuring brand and product consistency is maintained. No need to worry about matching previous camera and lighting setups – all our 3D scenes are on file, so we can readily create new ones.

We create photo real imagery to give customers a true representation of your product before they buy. 360 degree product spins and interactive designs are perfect for eCommerce platforms where customers are looking for a more immersive brand experience.

#brandexperience

Having full creative control over the content allows us to go beyond reality and deliver engaging, scroll-stopping ads. We are able to create pre-launch imagery to assist in product reveals, before manufacture, getting the audience revved up for launch.

Our talented 3D motion graphics artists, use photo-realistic images and blur the lines of reality by capturing movement in a way that is just not possible through a lens.

We work with you on the creative concept and storyboard, providing you with captivating content that can be used in-store, at events, online and out of home. Our high-resolution, quality imagery can be repurposed for any communication channel.

#brandawareness

Once the 3D asset for your product is created, we can incorporate it into your entire digital and print marketing content, giving you visual design consistency and maximum return on investment.

We use our 3D capabilities to create memorable experiences in-store and at events, as well as providing unique educational content that supports brand recognition among your trade partners.

We give trade marketing the tools they need to pre-visualise and communicate concepts to get ahead of the competition. Be it the creation and positioning of POS displays or the education of sales reps.

#brandrecognition

Having full control over the content we create allows us to present the engineering of complex, technical product features and their applications, with ease.

3D allows us to go beyond the eye on a microscopic level, to show what is really going on and give your audience a deeper understanding of the product.

We can make the technical details as photo real as possible, or apply the brands' colours to give it that extra special dimension for better brand recognition and loyalty.

#brandloyalty

What is 3D Production?

Why use it in Marketing

Product Visualisation & Glorification.

Packshots, 360 Product Spins & Animation.

Advertising Campaigns & Product Launch Reveals.

Event & Trade Marketing.

Technical Explanation.

How 3D can reduce marketing spend.

3D Render Examples.

3D Production Use Cases

Let's talk.