The taste of Tom’s Pies is far from ordinary – a quality reflected in the quirky, yet tasteful packaging brought to life in the web design with handmade illustrations and User Interface animations.
Each bestseller received their very own landing page. Thanks to 3D Animation, users can unpack the pies directly on the web and receive a food gourmet’s tour through flavours, ingredients and awards, before revealing the pie’s delicately steamy insides. A presentation that is hard to resist.
To achieve a realistic (read: mouth-watering) portrayal of the products, Photogrammetry was utilised to take three-dimensional scans of the outside and inside of each pie. Transformed into digital assets, they preserve the organic feel which is core to communicating their artisanal character on the web.