Powered by augmented reality (AR), the 'Try Me' experience allows clients to try on their desired Sparks colour in real-time, ensuring they are happy with their selection.
Using artificial intelligence the technology is trained to detect hair, then overlay the desired colour, all using a live camera feed.
The Color Formulator was developed so stylists could colour with confidence, and tailor formulas to the individuals' needs.
Factors such as current level, desired level and desired colour, allow the system to supply stylists with a formula personalised for their client.
A digital swatchbook was developed on both web and mobile to give stylists access to all Sparks colour swatches.
Keeping user experience in mind, the feature is presented in an easy scrollable format, with collapsable colour family groupings.