Hairdressing is a haptic profession, and nothing beats a hands-on training session. However, our bespoke inverted 360-degree content sure comes close. The idea was simple – give hairdressers who can’t be directly at the seminar the ability to reconstruct details that are not visible in the tutorial videos.

The solution is a custom video rig and content player for an interactive tool which allows them to inspect each step from different perspectives – at their own pace and a near-hands-on level of detail.