User Generated Content Campaign for IGORA.

Pioneering one of the first intense fashion colour ranges, Schwarzkopf Professional tasked us to develop a unique promo video to lead the international User Generated Content campaign, which saw thousands of entries.

Realised exclusively via Computer Generated Imagery (CGI), the fluid simulations convey the explosive creativity hairdressers have access to with ColorWorx.
Colorworx Promotional Fluid Visualisation Pink
Colorworx Promotional Video Yellow
Colorworx Promotional product 3d shot